The initiative was inspired by the bestselling booklet "Pure Womanhood" by Crystalina Evert: "In today’s world, it is all too easy for a young woman to fool herself with lies about love. What does she tell herself?

• “Guys don’t want a pure girl.”
• “Nobody’s getting hurt.”
• “It’s my body. It’s my choice.”
• “If I say no, I might lose him.”
• “I can’t be alone.”
• “It’s too late for me.”
• “It’s impossible to stay pure.”

Every woman longs for love, but many have given up. In the Pure Womanhood booklet, Crystalina Evert restores a woman’s hope. By her powerful testimony and blunt words of wisdom, she shows that real love is possible, regardless of the past."